ABOUT ME

Senior Product Designer

Optimized critical UX flows across multiple products, improving DAU, WAU, MAU and conversion rates. Designed and scaled the first design system, increasing UI consistency and speeding up product delivery. Improved authentication and SSO UX, reducing cognitive load and increasing CES. Conducted UX research and user behavior analysis, increasing NPS

Senior Product Designer

Global SaaS ecosystem for infrastructure and monitoring tools. Built scalable dashboards and admin interfaces. Owned the full design lifecycle: wireframes → prototypes → high-fidelity UI. Created illustrations marketing visuals and animation. Collaborated closely with engineering to maintain design quality and consistency

Lead Designer

B2B/B2C digital products: web platforms and mobile applications. Led and mentored a design team. Defined UX/UI strategy aligned with conversion, retention, and activation KPIs. Redesigned a mobile app based on product analytics and user data. Conducted usability testing and A/B experiments. Built a shared design system across multiple products

Senior Designer

Led end-to-end redesign of a corporate website (UX audit, responsive UI). Developed and maintained brand identity and visual systems. Produced digital content and marketing assets conducted market, competitor, and audience research.

Project Manager / UI Designer

Designed interfaces for a marketplace integrated with a 3D foot scanner for personalized  fitting. Conducted user research (interviews, observations) to inform product decisions. Performed competitive and market analysis to support product strategy. Designed and tested interactive prototypes and user flows. Collaborated with developers, analysts, and marketing on UI concepts

Senior Designer

Long-term experience in fashion design with ownership of creative direction and brand identity