Leading design across web, mobile, and B2B/B2C platforms within the Severstal and Sever Group ecosystem between 2021 and 2023
The Challenge
SeverX operates within a large industrial ecosystem combining multiple products, platforms, and user groups. The challenge was to evolve fragmented interfaces into a coherent, scalable product system while improving usability, engagement, and business efficiency
My Approach
As Lead Designer, I was responsible for building and scaling the design practice across SeverX products. Leading and mentoring a team of designers. Redesigning the SeverX mobile application using analytics and behavioral insights Introducing scenario-based UX and funnel analysis into product decisions. Building and maintaining a shared design system across web and mobile. Establishing consistent UX patterns and interaction standards. Supporting stakeholders with clear design rationale and documentation
Key Highlights
Mobile-first product design
Enterprise design system
Cross-platform consistency
B2B & B2C support
Analytics-driven decisions
The Results
Improved usability and engagement across SeverX products. Faster product development through shared design standards. Stronger alignment between design, product, and business goals. Matured internal design culture and processes
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