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Sr. Product Designer

NIkita apoykov

Helping teams launch and scale complex digital systems

Crafting solutions for enterprise-level scale

ABOUT ME

Designer for complex digital products

Social Media
UX Strategy → Business Impact

Senior Product Designer with 7+ years of experience designing scalable digital products for audiences ranging from 100K to 45M+ users. Specialized in optimizing complex user journeys, building and scaling design systems, and applying data-driven design principles. Improve key product metrics (conversion, retention, DAU/MAU, NPS, CES) through research, hypothesis validation, A/B testing, and close cross-functional collaboration with product and engineering teams. Experienced in leadership, mentoring, and delivering end-to-end design within complex digital ecosystems

MY EXPERTICE IN NUMBERS
7
+

Years of hands-on product design experience in B2B and B2C environments

20

Years of combined experience in visual, brand, and digital design

100
+

Digital products and features launched into production

35

Projects driving growth and efficiency for large teams and businesses